We provide highly customized web surveys and statistical models optimized to your needs. We are constantly developing new capabilities. Contact us directly for additional demonstrations of what we can do for you. Demonstration of our online survey capabilities: Survey Capabilities Demonstration of Choice Based Conjoint Designs: Choice Based Conjoint Analysis Demonstration of Full Profile Conjoint Designs: Full …
Jan
05
Segmentation Methods
Segmentation models and schematics have several principle uses, usually addressing most if not all of the research objectives listed here: Identification and sizing of differentiated groups in the marketplace Identification of market structures that can be leveraged in the optimization of product and service offerings by targeting unmet needs and associated attitudes Identification of key …
Aug
24
A New Look, Again!
We have a new look, but we remain grounded in the following characteristics: An agile research and strategy consultancy Small team of intelligent professionals who clearly understand both your technical and business needs We extend your reach and capabilities as an integral part of your team Engagements typically require creativity, problem solving, customized designs and …
Feb
03
Demand Estimation in Research-Based Forecasts
I have had the honor and privilege of teaching research methods, statistics, and economics at The University of Texas at Austin and St. Edward’s University over the past several years. I have taught undergraduate and MBA students, all while maintaining my full-time consulting practice. In this post, I reflect on the synergies produced between these …