Fantastic Austin Clients

As 2010 begins, we are working on projects for two fantastic Austin clients: SXSW and Austin Energy. Both of these clients could be case studies in the type of research opportunities that we seek. Both have a collaborative philosophy, both are allowing us to be deeply integrated into their planning process, and both are conducting research among their customers as a means of improving their already outstanding levels of service. These organizations are highly visible in our community and, each in their own way, make enormous contributions toward making our city one of best places to live, work, and play. Thank you for the opportunity to serve you!

The Visionary Engine

Our core competencies have common sense as a foundation, and building from the fundamentals of qualitative, quantitative, and secondary research, we address a number of vital planning areas for our clients. As a research and strategy consultancy, we will pick the gear or gears needed for your situation.

• Common Sense Research Acumen
• Market Segmentation
• Satisfaction and Loyalty
• Product Optimization
• Price Elasticity of Demand
• Forecasting

Segmentation Methods

Segmentation models and schematics have several principle uses, usually addressing most if not all of the research objectives listed here:

• Identification and sizing of differentiated groups in the marketplace
• Identification of market structures that can be leveraged in the optimization of product and service offerings by targeting unmet needs and associated attitudes
• Identification of key messages that will resonate with various market segments
• Identification of primary vehicles for communications
• Screening of prospects so as to optimize the consideration and selling process

When planning a segmentation study, the first consideration is which approach best addresses your business planning context:

• a priori based on an established world view
• derived  based on needs and attitudes as well as usage, purchase plans, etc.

Common segmentation measurements, usually taken in a survey of customers and prespective customers:

• Satisfaction with what is available today, overall and at the feature, attribute, or benefit level
• Importance of attributes, features, or benefits
• The likelihood of taking action, via consideration &/or purchase in the near term
• Frequency of action
• Volume/sizes involved
• Desirability of options available or prospectively specified
• Agreement with various attitudinal statements
• Agreement with various brand statements