At Visionary Research we offer clients --- our partners --- real time, original solutions. We listen to
all the intricate pieces of your business challenge before we embark on creating a comprehensive plan of
attack. We're quick to mold and adapt new ideas and techniques to fit your goals, while retaining an uncanny
ability to purposefully challenge our current course of action as fast as your customers change their minds.
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Predictive Modeling
- Derived needs-based segments with predictive segment-membership alogrithm
- Logistic regression models for predicting decision outcomes
- Monte Carlo and discrete event simulations for prediciting market response to complex product or competitor actions
Conjoint Analysis
- Full-profile designs that support modeling of trade-offs for individual respondents
- Choice-based designs with blocking that support segment-level trade-off models
- Self-explicated
- Attribute importance analysis
- Relative importance of feature choices
- Interactive simulation tool providing:
- Product optimization
- Likelihood of purchase
- Preference share
Forecasting
- Combines statistical methods with survey data and historical adoption of similar products
- Customized, dynamic planning tool gives you the ability to explore
- Various profit-generationg scenarios
- Impact that different options have on the forecast
Mathematical Modeling and Optimization
- Uses factors such as costs, revenue, resource constraints, and demand estimates to optimize the allocation of resources to the appropriate offerings
- Provides a quantitative planning model for evaluation of scenarios under consideration
Data Mining
- Finds hidden relationships between the many variables that already exist in customer, prospect, and other sales databases
- Can be combined with primary research findings
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